Roy Rogers

https://www.royrogers.it/en/

@royrogers_official

So Italy seem to have their fair share of what look like American prep brands. DSquared2, Franklin & Marshall, and now I have found Roy Rogers. Looks like quintessential Americana, but actually quintessentially Italiano!

I saw this brand while thumbing through the pages of Monocle Maagazine (https://monocle.com) and it instantly stuck out as being slick, well made and quite cool. I like simple fashion and this really suits the average gent. The Abetone Parka Sherpa particularly looks great. It is 304 euros, but considering how much you pay for moderate brand clothing these days, that isn’t bad for quality from a family firm from the 1950s. And a family brand it is!

As they describe it:

‘Roy Roger's Is An Italian Fashion Brand Part Of Sevenbell Group, Manufactured By The Florentine Manifatture 7 Bell S.p.a., Pioneer In Blue Jeans Production Since 1952. The Name Of Roy Roger's Has Always Been Associated With Denim, And Their Original Models Introduced Features That Never Changed Over The Years, Becoming The Brand's Recognisable Trademarks: Zippers On Back Pockets, To Keep The Pocket Money Safe At Work, A Coin Pocket On The Front, And The Brand "Logo", Characterised By The Black Triangular Label On The Right Back Pocket. Roy Roger's Evolution During The Years Includes The Proposal Of A Men's, Women's And Children's Total Look, With Different Lines And Labels, Taking From The Brand's Historical Archive And Blending It With Contemporary Trends. All The Collections Are Proudly Made In Italy And Can Be Found Internationally At Selected Retailers, Online And In Italy In Its Flagship Stores In Florence, Rome, Forte Dei Marmi And Milan.’

Have definitely added them to my want list!