Forever Faithless

@faithlessco

I came across Forever Faithless on Instagram a few months back. There are so many online brands now clamouring for attention, that you need something to grab the attention.

Website

They have over 47k followers, which is pretty good going. The strong point about this brand is they have a hook - ‘forever’ is a strong word, and they use bold fonts to put it out there.

The quality is OK. I think they could push their price point up a bit and improve the fabric they use to make is more of an aspirational brand, as it really could work quite well, rather than what they will be doing now, which is competing with the likes of 11 Degrees, Silk Silk and Aces Couture.

As a new brand I always like to support, so I am excited to see what comes from this new fashion brand in the months to come, particularly when it comes to summer!