Les Girls Les Boys
I took a trip to Luxembourg last weekend and picked up a copy of the Esquire Black Book in the BA lounge. There was some pretty cool stuff in there, but you know price wise it is not always that accessible for us ordinary guys.
The boxers to the left hand side stood out for me though, hidden in the back of the magazine. I am a sucker for underwear as you might well have guessed.
I did think these would be pricey, but at £28 that is quite well priced for ‘upmarket’ underwear. The brand is very on trend for the current 90s fashion revival. Androgynous in look and fashion is it very much of the ‘now.’ The brand describes itself with the blurb below:
Les Girls, Les Boys is...
The creator and leader of a new market segment in the apparel industry: "bed to street".
A Brand that embraces the newest cultural and generational attitudes.
A Brand that is un-filtered, un-pretentious and honest.
A Brand that lives by a new set of cultural values and looks to empower rather than define people.
A Brand that promotes cross cultural mind-sets and diverse identities.
A Brand that challenges out-dated ideas and established norms.
A Brand that champions the fluidity of love and friendship.
A Brand that tells bold and progressive stories via exciting new voices.
So, what is stopping you? Give this fun brand a try!
